What's your story?
When choosing lines for your store, you should think about the story you are trying to tell. Are you going for something Modern, Traditional or Funky? For our store it's got a Southern Chic Vibe with Nautical Elements throughout. When choosing items for each season, I try to keep the Beachy feel in the Summer, and throughout the Holiday Season I have speciality items that have a preppy feel. The clients should almost be able to tell what you are selling from the moment they step in the door. There is a certain coziness when entering a place where items are fresh and new but the atmosphere is the same each time. A good example of this is when you think of your favorite shopping place whether its the open feel of Whole Foods or the cave like feel of a beach retreat like Holister.