Scents set the Mood
Even if you don't carry candles, perfumes or room systems in your store you will still need to think about inviting a customer in with a noninvasive, easy going, cozy scent. I've used a room cleaning sytstem from Greenleaf Gifts for over 10 years but recently found that the line was retiring. I racked my brain trying to find the perfect replacement and while thinking of my theme and the atmosphere, found a perfect Nautical line which has remnants of the beach, laid back lifestyle and a soft details. The idea of having a line that is inviting to the client but not overpowering is important but even more important is that it will sell. Wish me luck!